Judge Caroline Barnes says; “I can remember seeing this piece when it was published, and thought "How genius! What a simple, yet brilliantly innovative idea!” It's wonderful when you get to turn the pages of a magazine and feel inspired. This piece was such an original idea and it was refreshing to see the fusion of make-up and art.”
Judge Heather McGregor says; "This incisive article was a step away from a traditional beauty entry. Both journalists have thought about their readership and produced tight and sharp arguments both for and against waxing. There is clear thought beyond the title, the writing is funny and easy to relate to."
Judge Adam Reed says; "I really enjoyed reading this informative, positive and well thought out blog. She obviously loves all things beauty, and the information is well researched and considered."
Judge Ed Needham says; "Refreshingly free of men's grooming-world jargon - no self-deprecation; no getting in touch with another "side", feminine or otherwise; no unsubstantiated research; no awkward voyage of self-discovery. Instead, proper facts, meaty quotes from sources other than the manufacturer's publicist, and assumptions challenged. You emerge from the experience having read a fragment of journalism rather than a sales pitch."
Judge Heath Brown says; "The site is crammed full of content, and quite simply really good to read. It’s simple design was clear and easy to use, and it was full of ideas by credible experts, with a strong editorial voice overall. The well laid-out content was authoritative, and there are lots of clever tips and new ideas. It was really excellent."
Judge Caroline Barnes says; "I loved this piece as it was packed full of information, and my eyes darted around the pages absorbing all the details. I liked the layering effect of landscapes set against product, textures and gorgeous models. The tones of all the subject pages blended beautifully together, but also, each page complimented one another to create a gentle flow as a story. It displayed a great eye for composition, texture and balance. The end result is a colourful feast for your eyes!"
Judge Heather McGregor says; "This blog and the writing fulfilled the brief of being unique and captivating. I loved that the creator had thought outside of traditional blogging to provide an interactive service with which to highlight problem areas. The aesthetics which were slick, neat and on point, and the writing was fun as well as insightful with concise advice. A clear frontrunner."
Judge Adam Reed says; "These images totally stood out to me as well considered and desirable. They are modern classics, up to date and totally wearable. They interested me, and made me want to read the article, to find out how the looks were achieved and what was used to achieve them. I love the photography style and I really feel that they have appeal to all age ranges, and would encourage men to buy the products and try different regimes and techniques."
Judge Heath Brown says; "This was a compelling read and an outstanding approach to beauty writing. It’s a difficult subject which is handled with care and honesty and detailing a personal experience that many of the readers could relate to, or empathise with. A stylish real-life piece that will stay with me for a long time."
Judge Ed Needham says; "My two rules of journalism are: tell me something I didn't know and make it interesting, and who knew that lips are made of some of the thinnest skin on the body or had such a thing as a vermilion border? Or that radiators in winter turn the air into a giant sponge that sucks moisture out of your skin? Or that amongst its "notes" the fragrance Comme des Garcons Odeur 53 contains a "hint of photocopier"?"